Hybrid Live & Virtual Book Launch - Becoming Annie, The Biography of a Curious Woman

PROJECT: Pivoting live to online ~ Becoming Annie The Biography of a Curious Woman. A Hybrid Live & Virtual Book Launch.


EVENT: When I discovered that Annie Gibbins, a successful, connected CEO who had come recently on my radio show, was struggling to arrange a face to face event in COVID times I engaged with her to create a hybrid book launch! Her close friends and family were at the live event and her 100 devotees online! Together we created a fabulous hybrid launch with live speakers, excerpts from the book and connections made through the magic of online networking.


AUDIENCE SIZE: 100+ (online)

Just a quick but very sincere and heart felt “thank you” from me! It was a new and cutting edge experience for many of our guests, participating in both a physical and virtual event – interactive, new and fun! And most of all, Annie had a ball every minute, and today is just glowing, recounting all the moments together. So thank you again so much for helping this night go off so incredibly well – what a buzz!

James Gibbins, Director Australasian College of Optical Dispensing


August 14, 2020
Communications / Online
Annie Gibbins